05.07.2014 - 19.10.2014
Martial's World of Ordinary Things
Newly acquired photographs from the Herzog Collection
Curator: Anita Haldemann
Starting in 1927, photographers working for Paul-Martial Haeffelin’s Paris-based publicity agency Paul-Martial trained their lenses on typewriters, shoes, cars, and many other products. The resulting pictures were the “raw material” for posters, print advertisements, and brochures. They hewed to the aesthetic of the New Objectivity, a style that became widely current after the Great War. And yet some of these commercial photographs also evince a keen sense for the surreal in the world of ordinary things.
The exhibition presents a concise selection of photographs made between the late 1920s and the 1960s. They were acquired from and donated by the Herzog Collection, Basel, in 2012.