Kunstmuseum Basel - Museum für Gegenwartskunst

05.07.2014 - 19.10.2014


Martial's World of Ordinary Things
Newly acquired photographs from the Herzog Collection

Curator: Anita Haldemann



Cliché publicitaire, Citroën vue frontale, Kunstmuseum Basel, Kupferstichkabinett

Starting in 1927, photographers working for Paul-Martial Haeffelin’s Paris-based publicity agency Paul-Martial trained their lenses on type­writers, shoes, cars, and many other products. The resulting pictures were the “raw material” for posters, print advertisements, and bro­chures. They hewed to the aesthetic of the New Objectivity, a style that became widely current after the Great War. And yet some of these com­mercial photographs also evince a keen sense for the surreal in the world of ordinary things.

The exhibition presents a concise selection of photographs made between the late 1920s and the 1960s. They were acquired from and donated by the Herzog Collection, Basel, in 2012.